Apple Vision Pro finally lands in Brazil
After months of speculation and global anticipation, Apple confirmed the arrival of Vision Pro to the Brazilian market. The innovative mixed reality device will arrive with an estimated price of between R $ 18 thousand and R $ 22 thousand, depending on the configuration chosen. This is Ma's big step to popularize the extended reality technology in the country, following the successful launch in North America and Europe.
Vision Pro represents Apple's most ambitious bet on a new hardware category since the Apple Watch.This is a headset with MR (Mixed Reality) technology that combines real-world elements with digital content, enabling unprecedented immersive experiences in navigation, work and entertainment.
Release date confirmed
Apple Vision Pro will officially arrive in Brazil at early 2025, with availability forecast in Apple authorized stores and partner retailers from mid february. Initially, the stock will be limited, therefore it is recommended to make pre-orders as soon as the booking period is opened.

Apple will follow its gradual launch pattern, starting with major Brazilian capitals such as Sao Paulo and Rio de Janeiro before expanding to other regions. Interested users can already register on the official Apple Brazil website to receive notifications about availability and pre-sale dates.
Main technical specifications and characteristics
Display and visual quality
Vision Pro is equipped with two high-resolution micro OLED displays, offering a pixel density equivalent to a 4K monitor for each eye. This ensures a sharp and immersive visual experience, with vibrant colors and deep blacks. The refresh rate of up to 90 Hz provides fluidity even in rapid motion within virtual environments.
The field of view is approximately 110 degrees, covering most of your natural field of view without creating a visual effect




